I majored in Time Arts at the Northern Illinois University. People often ask me, "What is Time Arts or what do you do in Time Arts?"—Well, it has to do with creating art in a time based medium. Due to how expansive the major was with no particular correct path of learning, It was during this time that I delved in a wide gamut of fields where I learned and dabbled in many different skill sets such coding websites, designing print material, capturing video, or developing film. I learned a wide array and am constantly trying new things. For me, there isn't a right or wrong way to get there and I find myself much more interested in the process of creation rather than the final destination.
I balanced my day job with personal creative work while currently learning new tools and running a small side business which garnered new responsibilities and challenges. My creative approach, no matter the medium is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.