Square

Overview

Square is a commerce and financial technology platform serving millions of businesses worldwide, from independent sellers and food & beverage operators to large-scale enterprise merchants. Built by Block, Inc., Square offers an ecosystem of tools spanning point-of-sale hardware, payment processing, payroll, banking, and business analytics, all designed to help sellers start, run, and grow their business.

With products spanning both physical and digital commerce, Square operates at the intersection of fintech, retail, and software. It's one of the more complex and fast-moving brand environments in the industry.

The Challenge

Square's Go-to-Market Creative Team operates at high velocity — supporting product launches, seasonal campaigns, and always-on marketing across web, email, and paid media simultaneously.

As the brand scaled globally, so did the complexity of production:

• More channels, more formats, more markets

• Tighter turnarounds with higher consistency requirements

• Growing need for templated, scalable systems that didn't sacrifice quality

The Opportunity

Scaling output wasn't enough. The real challenge was building production systems flexible enough to absorb volume without losing consistency or brand integrity.

My Role

As Production Designer, I was embedded in the creative pipeline from brief to final delivery.

My responsibilities spanned:

• Building and maintaining assets across web, email, paid media, and motion

• Create A/B testing builds across multiple audiences or segmentation methods

• Localizing campaign materials for international markets

• Developing templates and workflows in Figma, Contentful, Taxi for Email and Iterable

• Partnering with creative leads, marketers, and developers through every stage of production

• Quality-checking all deliverables against brand specs, content briefs, and platform requirements before handoff and after production

Built with AI

Go/Fake Figma Plugin

Internal tooling built with AI to expediate Screen UI Production.